ADVERTISING IS WHERE

THE TRAFFIC IS

ADVERTISING IS WHERE

THE TRAFFIC IS

   The whole point of advertising is to be seen. Seen by as many people, as possible. This is why advertising has always been looking for a crowd. And in the past century the bigest traffic of people has been located in large cities and on road networks all over the world. But this is not the case anymore in advertising. Huge roadside billboards, like dinosaurs, are facing extinction. Because today, nothing can beat the volume of virtual traffic. 

   Facebook is the new super-highway. The new Time Square. Nothing beats online traffic in this modern era. This is why we, the people at 2BC Social, live and breathe for likes, shares and retweets. We do it all here-maintain your social accounts, generate content for them, organize PR stunts, target your advertising for a specific client range, etc. 

   Most companies, countries, even, still think and work in the previous era. The billboard era is gone. Today is the time of targeted marketing, pre-segmented client base, that is already looking for your product, and other smart terms we wont be booring you with. Long story short-come, join us in the future of advertising. 

   Most companies, countries, even, still think and work in the previous era. The billboard era is gone. Today is the time of targeted marketing, pre-segmented client base, that is already looking for your product, and other smart terms we wont be booring you with. Long story short-come, join us in the future of advertising. 

what have we been up to

Problem:

People think hotel restaurants are expensive, tricky location, lack of clients.
Goal: 
Generating real life traffic to the restaurant, promoting brunch and other activities. 
Duration: 
3 months
Result: 
103,179 people reached, avg. engagements per post-211. Doubled initial follower number. Today Bocca Buona is regarded as one of the best places to have brunch in Riga, and its always fully booked during brunch events. 

Problem:

''Park Inn Valdemara'' lacks activity on social media.
Goal: 
Increase social reach, followers, awareness, also to Scandinavia.
Duration: 
3 months
Result: 
Doubled initial follower number, 12,815 people reached, avg. engagements per post-118. Both ''Park Inn Valdemara'' is now known for its originally styled rooms as well as its amazing ''Bocca Buona'' restaurant. 

Problem:

People dont know that this hotel has a restaurant, that the restaurant is available for walk-in guests and offers business lunch every day. 
Goal: 
Generating real life traffic to the restaurant, promoting business lunch.
Duration: 
2 months
Result: 
47,007 people reached, avg. engagements per post-225. ''Astor Riga'' restaurant has become a popular place to have lunch for people working in old Riga.

Problem:

''Park Inn Barona Residences'' face various problems, while trying to implement a new ''apartment'' style hotel concept. Such as- Clients not seeing the benefits over a regular hotel, people using AirBNB, etc. 
Goal: 
Positioning the residence concept, establishing target audience and convincing them, showcasing the benefits and extended stay opportunities in Residences. Promotion also targeted Scandinavia. 
Duration: 
3 months
Result: 
18.285 people reached, avg. engagements per post-135. ''Barona Residences'' is a new long-stay hotel concept in Riga and it is gaining traction and attention from guests visiting Riga, that have business or family matters here. Also doubled initial follower number.

2B CREATIVE

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Creative Media

TO BE IS To CREATE